If your website isn’t converting, it might be because you’re building it on assumptions instead of data. User research is the missing ingredient that helps you create a site your visitors actually want to use.

Most people think color in web design is just about looking good—but your palette is influencing how users feel, behave, and buy. In this post, we explore the psychology of color and how you can use it to design a website that builds trust, guides attention, and boosts conversions. From red urgency to blue calm, discover what your colors are really saying to your visitors.