Design gets attention, but words drive action. This guide helps small business owners write website copy that’s clear, persuasive, and built to convert visitors into paying clients.

AI content isn’t just for tech bros—it’s a game-changer for small business websites, if you know how to use it right. This guide walks you through where to use AI content, where not to, how to prompt it effectively, and how to keep your site human and high-converting.