The Website That Killed Their Leads (And How We Brought It Back to Life)
This small business launched a beautiful new website… and their leads vanished. Here’s the inside story of what went wrong, why design without strategy is dangerous, and how we rebuilt it to actually perform.
Behind the Build: What Really Goes Into a Strategic Small Business Website
A great small business website doesn’t just happen—it’s built with strategy, structure, and a plan to grow. Here’s a behind-the-scenes look at everything that goes into building a website that ranks, converts, and performs.
“I Couldn’t Find the Menu, So I Left”: How Poor Website Navigation Is Costing You Customers
If your website looks good but people still leave without clicking, your navigation may be the problem. Learn how to fix the hidden UX and SEO issues that confuse visitors and cost you leads.
What Should Go on a Homepage? (And What Shouldn't.)
Your homepage is the most valuable page on your website—and the most misunderstood. This FAQ-style guide breaks down what to include, what to avoid, and how to optimize it for both Google and your ideal customer.
The Field Guide to Launching Your Small Business Website (Without Losing Your Mind)
Launching your small business website doesn’t have to feel overwhelming. This step-by-step field guide walks you through every critical piece—from content to SEO to technical setup—so your website is built to perform from day one.
The Power of Color: How Website Color Psychology Can Influence Visitor Behavior and Boost Conversions
Your website’s colors do more than look good—they influence visitor behavior, shape perceptions, and drive conversions. Learn how to use color psychology to boost your business online.